Wednesday, October 10, 2007

广告随想录

世界上最恶俗的广告,莫过于打温情牌的商业广告。

Diamond 的广告 :我上个月赚了十八千,最重要的是给我的爸爸妈妈更好的生活。我妈妈。。。
余仁生的口号 :一人一元一华小, 感恩的心。

OGAWA登了整版的照片: 名模谢莉萍买了一张按摩椅给爸爸。

不知道会不会真的有人看了这些广告而受感动,甚至付诸行动,把产品买下。事实上,最高兴的不是我们的爸爸妈妈,而是Diamond老板的爸爸妈妈。拿温情来消费,以达到经济利益,是这些商家的一贯手法。

世界上最奇怪的广告,莫过于钟洁希的广告。

钟洁希,一个变性人,拥有一间健康食品公司。他们的卖点是自然(Natural)。让人匪夷所思的是,广告的代言人竟然是钟洁希本人。既然钟洁希改造了自己身体结构,难道还符合自然的形象吗?

世界上最有效的广告,莫过于Osim的脚按摩器广告。林志玲娇娇爹爹地不知道说了什么东西,然后show 一show 修长的大腿,效果完全出来。至少Osim 诚实,不搞温情牌,就是摆明要俗到底,反倒可敬。

9 Comments:

Blogger 非舞者 said...

余仁生家族的子女甚至都不谙中文,还来个“一人一元一华小”?

10/15/2007 2:33 AM  
Anonymous leeyoun said...

OGAWA登了整版的照片: 名模谢莉萍买了一张按摩椅给爸爸。

Thats Gintell, not Ogawa. Ogawa's far worse.

10/23/2007 12:05 PM  
Blogger steve tan said...

hahaha, thanks for the correction.

Old law, how do u know their background?

10/23/2007 1:40 PM  
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